Marketing consultants are responsible for helping their clients launch products and services effectively. To do so, they advise and formulate marketing strategies. Marketing consultants work with advertising and public relations department to create a successful plan.
Marketing Consultants also research consumers' typical behavior and preferences in order to create the best strategy that responds to the client’s needs. Marketing consultants may work in a wide variety of fields, as their clients may range from important corporations in the Financial Sector to a small local business.
A marketing consultant may work for the public and private sector, as well as non-profit organizations. This creates the potential to be exposed to many different industries and gain unique experiences within each firm. Some examples of applicable sectors are:
The average salary for a Marketing Consultant is $59,802. However, after a few years of consultancy experience, consultants may earn more, with the top 10 percent earning $103,000. Senior consultants may have opportunities to gain bonuses and profit shares, depending on how well they are performing within the firm.
How to get there:
The minimum degree necessary to be a Marketing Consultant is a bachelor's degree in marketing, business, or a related major (including economics). Moreover it is recommended to have taken marketing classes during college.
A postgraduate degree is not a necessity in order to be eligible for Marketing Consultancy; however, having a Masters in Business Administration (MBA) will be an advantage. In addition, a PhD degree may give a chance of being hired in a higher level position.
- Ability to work productively in a team
- Great interpersonal & communication skills
- Creativity, innovation & leadership
- Problem-solving and strategic planning ability
- Analytical skills
- Commercial awareness
Consultants who perform well can advance into a management role.
- Composition I and Advanced Composition/
- BADM 320- Principles of Marketing
- BADM 323- Marketing Communications
- CMN 101- Public Speaking
- CMN 211- Business Communication
- ECON 203- Economic Statistics II
- ECON 471- Intro to Applied Econometrics
Relevant Clubs & Organizations:
- Illinois Business Market Analysis
- International Marketing Club
- American Marketing Association
- Finance Club
- Econ Club
- Econ Ambassadors