David Kinley Lecture in Economics Spring 2022: John A. List

Each year the Department of Economics at the University of Illinois is proud to invite one of the leading scholars in our profession to deliver a public lecture to help celebrate David Kinley's contribution to the University and the economics profession. This year we are proud to welcome John A. List, professor of Behavioral Economics at University of Chicago.


The event will take place Wednesday March 30th from 4:00-5:30 in 134 Temple Buell Hall.


The first 100 attendees will receive a free copy of "The Voltage Effect"


John A. List will be presenting The Voltage Effect:

"Scale" has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one—whether you’re growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine. 
Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. 
In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess, and offers proven strategies for avoiding voltage drops and engineering voltage gains. You’ll learn:

    How celebrity chef Jamie Oliver expanded his restaurant empire by focusing on scalable “ingredients” (until it collapsed because talent doesn’t scale)
    Why the failure to detect false positives early on caused the Reagan-era drug-prevention program to backfire at scale
    How governments could deliver more services to more citizens if they focused on the last dollar spent
    How one education center leveraged positive spillovers to narrow the achievement gap across the entire community
    Why the right set of incentives, applied at scale, can boost voter turnout, increase clean energy use, encourage patients to consistently take their prescribed medication, and more. 
By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale.