Additional Campus Affiliations
Associate Professor, Business Administration
Associate Professor, Economics
External Links
Highlighted Publications
Fang, L., & Yang, N. (2024). Measuring Deterrence Motives in Dynamic Oligopoly Games. Management Science, 70(6), 3527-3565. https://doi.org/10.1287/mnsc.2023.4864
Igami, M., & Yang, N. (2016). Unobserved heterogeneity in dynamic games: Cannibalization and preemptive entry of hamburger chains in Canada. Quantitative Economics, 7(2), 483-521. https://doi.org/10.3982/QE478
Blevins, J. R., Khwaja, A., & Yang, N. (2018). Firm expansion, size spillovers, and market dominance in retail chain dynamics. Management Science, 64(9), 4070-4093. https://doi.org/10.1287/mnsc.2017.2814
Yang, N. (2020). Learning in retail entry. International Journal of Research in Marketing, 37(2), 336-355. https://doi.org/10.1016/j.ijresmar.2019.09.005
Nishida, M., & Yang, N. (2020). Threat of Entry and Organizational-Form Choice: The Case of Franchising in Retailing. Journal of Marketing Research, 57(5), 810-830. https://doi.org/10.1177/0022243720942753
Recent Publications
Chen, L., Dotzel, T., & Yang, N. (2025). Repeated Frontline Employee-Customer Interactions in Service Encounter Cascades. https://doi.org/10.2139/ssrn.5000027
Chi, F., Fang, L., Lin, M., & Yang, N. (2025). A Tax-Shaped Retail Landscape. https://doi.org/10.2139/ssrn.4338974
Fang, L., & Yang, N. (2025). Non-Parametric Tests for Deterrence Motives. https://doi.org/10.2139/ssrn.4061296
Jiang, Y., Uetake, K., & Yang, N. (2025). Does Premium Version Adoption in mHealth Improve User Engagement and Health-Related Outcomes? https://doi.org/10.2139/ssrn.4298547
Rao, V. R., Yang, N., & Zakerinia, S. (2025). Using Quantum Game Theory to Model Competition. (Cornell SC Johnson College of Business Research Paper). https://doi.org/10.2139/ssrn.5048345